I was hired to be the first Creative Director at Townsquare Media to work with the VP of Digital Solutions to create a new team that worked directly with a high volume of clients across the country. In my role, I speak to clients and account executives to assess their marketing goals to translate into creative strategy, conceptualize beautiful and effective digital ad campaigns, and then give instructions to our team of graphic designers. Some of the types of digital creative I have overseen are:
• Digital Display Ads (Conceptualizing Creative Calendars, Design Concepts and Animations, and Writing Ad Copy)
• Social Media Creative (Imagery, Videos, and Crafting Ad Copy) for Facebook, Instagram, Snapchat, TikTok, LinkedIn
• Email Marketing Campaigns (Design Concepts, Sourcing Imagery, & Writing Copy)
• Video Ads for OTT / YouTube (Conceptualizing Using Client Video Assets and/or Stock Imagery)
For more examples or to view any email or video samples, please do not hesitate to reach out. Thank you!
Photo Retouching:
ECOMMERCE PRODUCT - Examples of a variety of product images shot for brands housed by Camuto Group and Peppergate Footwear. Tasks included but not limited to: placing on white background, silhouetting, removing styling tools, color and fabric changes, shape corrections, metal cleanup, removal of dust and imperfections, and overall work on brightness, contrast, and consistency.
STILL LIFE/ENVIRONMENTAL PRODUCT: Examples from images retouched for Global Healing Center: Overall retouching with additional focus on corrections to skin, glass reflections, color and lighting, dust and cleanup, and brand logo removals.
Photo Retouching:
ON MODEL ECOM - Examples of Ecommerce and Campaign retouching of on model imagery of both men and women, as well as family imagery for Camuto kids footwear social media campaign. Tasks included but not limited to: skin and hair cleanup, placing on white background for Ecommerce, silhouetting, removing styling tools, color and fabric changes, shape and fit corrections, removal of dust and imperfections, and overall work on brightness, contrast, and consistency.
LIFESTYLE: Lifestyle shots retouched for Fitness, Travel, and Lifestyle blogger Skirt And A Suitcase, shot by RKG Creative: including attention to both model and surroundings, overall image quality, skin and beauty, and consistency.
Digital Design:
Graphic design, gif creation, layouts, copywriting, and illustrations done for a variety of clients, classes, and publications. These were created using Adobe Creative Suites for email blasts, online, social media, and some print usage.
Photo Production/Art Direction:
Lifestyle Images are examples from a variety of photo shoots I art directed, produced, and retouched at locations all around North America while employed at Travelzoo.
I scouted and hired the photographers, directed what shots were needed, made edits to create the visual story, and then retouched and loaded the images for web.
Environmental Portraits examples are from alumni photoshoots I coordinated and art directed across the US for Gardner-Webb University to showcase what careers and graduate degrees its alum are currently involved in
Photo Retouching:
Celebrity/Portrait - Tasks included but not limited to: hair and skin cleanup, fabric and shape adjustments, removal of dust and imperfections, and overall work on brightness, contrast, and consistency.
Beauty- Portrait and beauty retouching with a focus on skin, hair, and overall color, correction, and retouching.
